We invite you to our online series on business topics, that will start from September 23, 2020. You can look forward to lectures from different areas, e.g. management, business, finance or accounting.
All lectures are free, you do not need any registration, just click and join us.
Lectures will be provided in English.
They are targeted not only to students, but also to academics and teachers and other interested audience.
Join us with MS Teams here (no registration needed)
Interested in what is market segmentation and why is it important? What are the 4 (5?) types of market segmentation? Curious about examples of market segmentation and who uses market segmentation?
Lector: Markéta Zajarošová
Marketa is an assistant professor at the Department of Marketing and Business at the Faculty of Economics, VSB-TUO. Her scientific interests include Customer relationship management (CRM), online CRM, procurement and application of quantitative methods in marketing.
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What are the important steps that should be followed in time of change in an organization? What tools can be used during change process and how to use them?
Lector: Jiří Franek
Jiří works as a senior lecturer the Department of Business Administration. His scientific interests cover MCDM methods, Business Analytics, Change and Knowledge Management. He teaches Business Administration and Business Diganostics and is module leader of Change and Knowledge Management course in the MBA programme.
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Come and learn how to develop your business idea and transform it into the real business.
Lector: Hana Štverková
Hana works at the Department of Business Administration. She focuses on small and medium-sized enterprises in terms of competitiveness and sustainable growth, quality management, counseling, start-up business and on business approaches and methods.
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What are soft skills? Why are they necessary for labour market success? Will Industry 4.0 make them less or more important? How do companies incorporate them into their HR processes? How can public sector support their development? Let’s discuss these important questions…
Lector: Jiří Balcar
Jiří is an associate professor at VSB – Technical University of Ostrava, Czech Republic. His research is focused mainly on labour economics (especially on non-cognitive skills, wage determinants and gender issues), where he utilises his previous decade-long work experience from a private consulting company specialised in economic development planning, employment and human resource development.
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Need a theory of tax evasion and influence of tax burden on taxpayers’ behaviour? Come and join our online lesson.
Lector: Kateřina Krzikallová
Kateřina is an assistant professor at the Department of Accounting and Taxes. She gives lectures on issues of taxes and accounting of business entities. Her research is focused mainly on the impact of legislative changes in the field of taxes on the behaviour of business entities and public budgets. She also has practical experience from the business sphere and tax administration.
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Interested in key goals and concepts necessary for the functioning of the European Union territorial development?
Lector: Lukáš Melecký
Lukáš is an Assistant Professor and Head of Department of International Economic Relations at Faculty of Economics, VSB-TUO. He focuses on European integration topics, e.g. aspects of regional disparities, cohesion and competitiveness of EU Member States and regions.
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Back pain? Bad sitting habits? Discover the most common mistakes we all do and how to correct them.
Lector: Vojtěch Meier
Vojtěch is a PhD student at the Faculty of Economics and teaches management courses. He also is a FMSTM Level 2 Movement Specialist, Fascial Fitness® Trainer, Barefoot® Level 2 Specialist.
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Can you manage your money? Why should you invest? Do you know advantages of investing in your 20s?
Lector: Kateřina Kořená
Kateřina works at the Department of Finance and she is a lecturer of personal finance and financial markets courses. She focuses on personal financial planning, long-term investing and investing and psychology.
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All are subject to behavioral biases every day. Is it better to think fast or slow? How the availability of information affects our decisions
Lector: Aleš Melecký
Aleš is an associate professor and former head of the Department of Economics at the Faculty of Economics, VSB-TUO. His scientific interests include behavioral economics and finance, macroeconomic modelling, transport economics, government debt management, and macroprudential policy.
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What is the poverty? Is the poverty only about incomes and material needs? What is the multidimensionality of poverty? How can be the poverty measured?
Lector: Eva Kovářová
Eva works at the Faculty of Economics, VSB-TUO and focuses on globalization, poverty, inequality, social exclusion and human development in the context of developing as well as developed countries.
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Interested in financial technologies (FinTech)? Wanna know information about cashless society, including advantages and disadvantages? Curious about new trends in banking?
Lector: Josef Novotný
Josef works at the Department of Finance. He focuses mainly on banking (especially on managing of credit risk, personal finance, financial technology, and cashless society).
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No idea about Big Data and Data Mining or Business analytics applications? Interested in Machine learning? YES?! Then see you on this lecture.
Lector: Antonio Rodríguez Andrés
Antonio worked at different international universities: Denmark, Colombia, Spain, Chile, Morocco, and Cyprus and now works as a senior researcher at VSB-TUO. He focuses on quantitative methods, applied health economics and law and economics.