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Study programme Marketing and Business

Information for applicants

The Master’s program Marketing and Business follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. Philosophy of program is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). Graduates of program can work as managers in the marketing and business department of manufacturing and trading companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.

Hard skills

  • Knowledge of keywords for SEO, content marketing, PPC
  • Analytical skills
  • Knowledge of marketing tools in business markets
  • Using social media to build a competitive position
  • Knowledge of modern tools for online marketing
  • Creating a brand strategy and analysis of the brand success
  • Knowledge of the strategy for entering the foreign market
  • Knowledge of business strategy and business plan
  • Solving trade cases with foreign countries
  • Creating a marketing strategy and marketing plan
  • Knowledge of social media
  • Creation and evaluation of campaigns in the online environment
  • Analysis of the marketing environment in domestic and international markets
  • Knowledge of advanced statistical methods for marketing research
  • Knowledge of marketing strategy for entering a new product on the market
  • Creation of operations on foreign markets

Study curriculum

Detail information
Faculty Faculty of Economics
Type of study Follow-up Master
Language of instruction English
Code of the programme N0414A050002
Czech title of the programme Marketing a obchod
English title of the programme Marketing and Business
Regular period of the study 2 years
Coordinating department Department of Marketing and Business
Coordinator doc. Ing. Šárka Velčovská, Ph.D.
Key words digital marketing
product management
business strategies
international marketing
marketing and business