About study programme
In the Sports Management specialization, we will teach you how to manage managerial functions in the sporting environment and how to transform subjects of a general economic base to disciplines dealing with specific issues of contemporary sport. We will teach you the rules and methodology of some selected sports and provide knowledge of sports management and marketing. You will also get an overview of sporting opportunities and sports services and you will be able to focus on issues of healthy lifestyle, gymnastic recreation and leisure activities.
After studying, you can find employment in middle and senior management positions in existing sports clubs and organizations, at companies that manufacture and sell sports goods, in a facility offering a recreational or rehabilitation programs, in advertising and marketing companies with sports specialization, in travel agencies, in the communal sphere, in work for handicapped citizens, for children and youth, in the field of sporting services, in the business of sports.
Graduate's employment
The study is focused and profiled especially with regard to the employability of graduates at the level of management of sports clubs and organizations, organizing and managing large sports events, sporting companies of various sizes, ownership or legal forms, such as founders and owners of an enterprise associated with the production of sports goods or operating sports services. Graduates will could be employed in the state and municipal spheres, in the departments organizing physical education and sports of the general population, in sports centers controlled by the army and the police or in the sports centers of the Czech Republic. Typical job positions of the graduate of this specialization are manager of sports clubs, managers of sport associations and organizations, advertising and marketing agencies with sports focus, travel agent with tourist and sports and recreational programs, specialist for organizing sport competitions, tournaments from national to international, head of Physical Education and Sports Departments at Regional, City and Municipal Councils, expert in organizing sports activities and competitions for handicapped athletes, specialist for the search for sport talents and for working with talented youth, production and sales manager of sports products, manager in the field of sport services of various character, sports coach, advisor, trainer, instructor, qualified expert in the healthy lifestyle of the wide population, employee of Sports Centers of the Czech Republic, manager of the centers controlled by the army or the police of the Czech Republic or the head of the economic or marketing section of the sports club.
Study aims
The aim of the Sports Management specialization is to prepare qualified specialists who will be able to perform specialized work in the field of sport management at the lower and middle management level. The study is focused and profiled especially with regard to the employability of graduates at the level of management of sports clubs and organizations, organizing and managing large sports events, sporting companies of various sizes, ownership or legal forms, such as founders and owners of an enterprise associated with the production of sports goods or operating sports services. Graduates will also be employed in the state and municipal spheres, in the departments organizing physical education and sports of the general population, in sports centers controlled by the army and the police or in the sports centers of the Czech Republic.
Graduate's knowledge
The content of the study is mainly the acquisition of knowledge and practical skills in the following areas:
- managerial methods and techniques,
- sports management and marketing,
- philosophy and sociology of physical culture,
- the ethics of sport,
- physical activities.
Graduate's skills
- understanding the systematic and analytical methods and techniques used in the individual fields of management,
- understanding the principles of performing managerial functions in the sporting environment,
- drawing up long-term, medium and short-term plans to meet sporting, economic and social objectives of the sports club,
- establishing an appropriate marketing concept for a sports club,
- orientation in marketing communication with an emphasis on sports advertising and sponsorship,
- solving typical tasks of managerial work with an emphasis on social and sociological aspects,
- orientation in the ethical problems of the current sporting environment,
- orientation in the requirements for preferred management sports.
Graduate's general competence
Professional qualification of a graduate specialization Sport Management includes the ability to perform specialized work in the field of sport management at lower and middle management level. These include knowledge and skills for running sports clubs and organizing sporting events. The students will have knowledge of projects related to the production and sale of sporting goods, sports activities, advertising and sports marketing, etc. The graduate will have excellent general judgment skills, as well as excellent oral communication or presentation skills. Graduates are able to communicate comprehensibly and convincingly and to present to experts and the general public their own professional opinions in at least one foreign language. The graduate is very well prepared for further education in the follow-up Master's degree program.